ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you’re thinking about trying or buying. I am sure you know what I mean — you probably do web searches like this every day.
Would it surprise you to know that a full 70% of Americans now say they look at product reviews before making a purchase?2
Or that 79% of consumers now say they use a smart- phone to help with shopping?3
Or that 83% of moms say they do online research after seeing TV commercials for products that interest them?4
Whether you sell yachts or roomms, your customers’ first impression — and quite possibly their final decision — will be made in that moment: ZMOT.
If you are running a hotel you must know what Google thinks.
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