Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site, to become a considerable force in the marketing world.

Equally important for businesses to consider is the buying power behind Pinterest:
Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. So if your initial trial of using pinterest for business has yielded positive results, and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? optimization!

To help you Pinterest has an arsenal of resources and documentation on pinterest.business.com that marketers can and should reference.

Successful hotel marketing is visual. Pinterest is visual. Say no more.

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